Asia Pacific internet users are still placing travel-related services as their number one online spend category, and in the first quarter of this year was spending more than ever, says Visa.
With an average spend of US$3,743 per person over 12 months ending March 2009, internet consumers appeared to be buying up on the net more than ever, an increase of 20% when compared to the 12 months ending December 2008.
"Travel-related services remained the biggest online spend category," says Visa in its report.
"Respondents spent US$3,085 in the past 12 months on travel-related services, and the top three travel categories for e-commerce are airline/airline tickets (US$1,019), travel accommodation (US$841) and online travel agents (US$602)."
When comparing the 12 months ending March figures with the quarter prior to it, interestingly airline ticket and accommodation spend had grow, but the amount spent with online travel agents had actually dipped.
These figures appear to show a propensity for online shoppers to book directly with suppliers, and become more selective in terms of booking with online middle-men.
Source: http://www.etravelblackboardasia.com/
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